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The
greatest risk to your business is a lack of focus.
Without a simple
and clearly defined strategy, your growing company can become easily distracted.
These distractions can include a product that misses the mark or a marketing
plan that is not centered around the target customer. In many cases, young
companies are tempted to take on profitable business lines although they may not
support the company's overall strategy. This lack of focus will gradually
degrade your ability to lead and will undermine your company's probability of
success.
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To
avoid these risks, we work with you to articulate a simple and clear
strategy to achieving success. We do this by working closely with your
company's key leaders to:
» Understand your customers and their addressable needs;
» Define the "must-have" value propositions of your product or
service;
» Develop a high-value sales and marketing plan; and
» Build a short list of strategic business goals to satisfy these needs.
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With these business goals defined, your company will be laser-focused and
well-prepared to avoid dangerous distractions and an unproductive use of
resources.
To learn more about how Cattaneo International can help define your success,
contact us here.
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